Logo and label design for Lotus & Co., an upcoming Vietnamese coffee brand.
Packaging Concept
Inspired by the owner’s admiration for Ho Chi Minh City’s architecture, the branding draws from the cream and terracotta tones of French colonial buildings, with accent colours reflecting the sky and nature. The two proposed logos incorporate elements from both the company’s name and architectural elements of the Bến Thành Market building. Overall, the branding is minimal with hand-drawn touches, creating a peaceful and refined aesthetic.