Foster Skincare rebranded in spring 2023. While their previous fun colours and shapes were aimed to target younger age groups (20s and 30s), they realized their main customers were actually within their late 30s and 40s. They decided to change their labels and brand design to fit their actual audience. I designed the new labels for all Foster products, aiming for a simpler and more elegant design.
Illustration of Foster Products
Photographs by Ethos Imagery, Victoria BC.
Process Work
