Designed the labels for Elate Cosmetics "clamshell" refill packaging. 46 labels were created for all of Elate's pan products. Elate has updated their packaging and branding in 2022, and adopted the "clamshells" as a more robust, yet biodegradable material to package their pan products. The labels needed to clearly differentiate the products and shades from one another, while staying in line with Elate's new brand guidelines. The labels have a bar of colour made to distinguish the products and their shade when looking at the packaging face on, or stacked.
Labels for Elate's new refill makeup encasing. Photographs by Sarah Reid from Reid Creative.
Photographs by Sarah Reid from Reid Creative.
process work
Label iterations in chronological order. From left to right, initial designs to most refined iterations.